Techniques of Persuasion : Motivating the consumer
1. Stacking : Bank Danamon
Reason : This advertisement showing 5 ways that good when we save money in that bank.
2. Repetion : Freshcare
Reason : This advertisement shows that this product can help heal minor illnesses in the family such as headache, stiff and etc.
3. Slogan : Big Cola
Reason : This advertisement has the word “Big Kick” as the slogan of the product.
4. Logo : Pepsi
Reason : This advertisement have a logo as a sign from that product.
5. Snob Appeal : Garuda Indonesia
Reason : This advertisement showing the beauty of the dewata island, bali.
6. Cause and Effect : Vaselin Man
Reason : This advertisement was originally a man having an oily face problem after using vaseline his face is not oily anymore.
7. Emotional Appeal : AW
Reason : This advertisement showing a man with an expression of emotion that want to eat in AW.
8. Price Appeal : Iklan Home Shoping Kipas Angin
Reason : This Advertisement Alpha give discounts, price of 350.00 to 249.00
9. Testimonial : Top Coffee
Reason : This advertisement Iwan Fals a legend singer from Indonesia and Anthony a coffee master give support for this product .
10. Sex Appeal : Axe Coklat
Reason : This Advertisement an angel attracted to a man after he was put on perfume.
11. Bandwagon : Suzuki NEX
Reason : This Advertisement featuring boy band SM*SH and young people to encourage other young people to use this product.
12. Confusion : Shampoo Lifebuoy
Reason : Are you confused with your dandruff hair? This advertisement can solve your hair problems.
13. Technique Jorgon : Castrol Power 1
Reason : On the advertisement This oil uses technology for your motorcycle
14. Transfer : Clas Mild
Reason : This Advertisement have a slogan “Talk Less Do More” not be releated to the product to attract consumer attention.
15. Plain Folks : Visit Malaysia Year 2007
Reason : This Advetisement tries to identified this product with commond people.
16. Glittering Generality : Magnum Gold
Reason : If you eat this than you feels like eating ice cream plush.
17. Avante Garde : Iphone 5
Reason : This advertisement explained that this product is the most advanced and most comprehensive handphone of all handphone in the world now.
18. Facts and Figure : Suzuki Ertiga
Reason : This advertisement showing statistic and objective factual information about this product.
19. Weasel Words : Iklan Raya Petronas
Reason : This Advertisement shows a positive meaning about Alphaa child who had to keep his parents until they old.
20. Wit and Humor : Bq Coot – Iklan produk minuman es dawet
Reason : This advertisement showing animation for entertain consumers to be interested with this product.
Link : https://www.youtube.com/watch?v=eQ8iluZ_usw